Brand equity
One of the largest design projects of OBRANI CREW was the design of the freeeconomic zone DMCC in Dubai. The innovative location required the developmentof corporate colors and a unique style, as well as the design of communicationelements.
Complaint
- Dubai is one of the most powerful business centers in the world. It is where neweconomic ties are formed, and the most relevant projects come to life. Therefore,not every agency can satisfy the client's needs for the visual representation of theirbrand.
Solution
In crafting the visuals, we prioritized futuristic elements that embody innovationand creativity.We optimized readability by employing simple fonts and fused industrial motifsinto the design, as an ode to Dubai's skyline dominated by towering skyscrapersand daring architecture.
