Brand equity
A store that specializes in swimwear and elegant women's leisure clothing. Thebrand is available on the Ukrainian market and also provides international delivery.
Communication and sales are conducted through the brand's Instagram page andwebsite.
Complaint
- The brand's desire to enter the international market and establish communicationwith customers in different countries.
- The SMM department's lack of structure resulted in unsatisfactory andinsufficient outcomes.
- Insufficient planning and a lack of comprehension of how to accomplish theobjective of entering the international market.
Solution
Creating a marketing strategy to enter new markets and expand brandopportunities. Improving communication between employees, including those inthe sales department, SMM specialists, target specialists and designers.
Operating in the format of outsourced marketing. Planning offline and onlineactivities for the year, as well as adjusting and optimizing processes within theproject.
Every stage of the work was under control, allowing brand owners to delegatemarketing and start moving towards scaling.
